Bluana Foods

Bluana is a foodtech startup with the mission to create a plant-based seafood alternative product, for tuna and salmon sashimi.

Romania

About Us
Florin Irimescu is an accomplished business manager with a wealth of experience in implementing high-impact business strategies, translating organizational missions into branding campaigns, setting directions, and accelerating revenue growth. He has raised €1.5 million for implementing a fish-processing project and B&B agrotourism, achieving various high-level certifications and international awards. With his expertise, Florin has achieved a yearly turnover of €3.2 million with a 30% profit. Additionally, Florin and Ana have worked together for 6 years in developing various kinds of foods, displaying a strong collaboration and an exceptional ability to work together. Marco Iotti is one of the last 3 Entrepreneurs in Residence at Masschallenge Switzerland, a former Nestle executive who worked on the Nespresso machine, and has 2 successful exits in the food business. He has a proven track record of obtaining 7 IPs, and his skills in technology, R&D, VC, IP, entrepreneurship, and CTO make him an indispensable member of the team. Based on our team's skills, we believe the most critical technical skills needed for our Bluana project are: Skill 1: Food Production and Technology  As a food-based venture, we recognize the importance of having expertise in food production and technology. This includes knowledge of food processing, preservation, packaging, and safety regulations. It also involves understanding how to optimize production processes to increase efficiency and reduce costs while maintaining high quality. This skill is crucial to ensure that our products meet the required standards and are delivered to customers in a timely and efficient manner. Skill 2: Sales and Marketing  Another critical skill we need is sales and marketing. We must be able to identify target markets, develop effective marketing strategies, and create compelling product presentations. We should also know how to sell our products to customers through various channels, including online marketplaces and retailers. This skill is vital to ensure that our products are marketed effectively and generate enough revenue to sustain the business. Critical knowhow: Knowhow 1: Fundraising  We need to have a strong understanding of fundraising, including how to pitch to investors, create a business plan, and manage finances. This knowhow is critical in obtaining funding to support the various phases of our venture and ensure its long-term sustainability. Knowhow 2: Logistics and Supply Chain Management  Having knowledge of logistics and supply chain management will be essential for the successful delivery of our products to customers. This includes understanding how to manage inventory, work with warehouse and distribution partners, and optimize delivery routes. This knowhow is important to ensure that customers receive their orders on time and in good condition. Resources within the team:  Resource 1: Food Technology Expertise  Adriana Dabija's expertise in food technology and fermentation will be an invaluable resource for our project. She can provide insights on how to optimize production processes, ensure quality, and comply with regulations. Her expertise will be essential in developing the products and ensuring their quality and and comply with regulations. Her expertise will be essential in developing the products and ensuring their quality and safety.  Resource 2: Culinary Expertise Anamaria Stan's expertise in culinary arts will be critical in developing and testing the recipes and ensuring that the products have excellent taste and presentation. Her skills will be necessary to ensure that the products meet the high standards of the target market.

Problem we are solving
1. The Challenge & Opportunity:

Traditional seafood consumption harms the environment, poses health risks, and raises ethical concerns.
Consumers demand alternatives: Sustainable, healthy, and humane food choices.
The global plant-based seafood market exploding ($43.8 billion in 2023, reaching $58.1 billion by 2028).

Sustainable Impact on Blue Ecconomy
2. Bluana's Solution:

Delicious, plant-based seafood alternatives, particularly vegan sashimi.
Unique HNHMI technology: Mimics texture, taste, and nutrition of real seafood, cost-effectively.
High-moisture, shelf-stable products: No refrigeration needed, wider reach.
Sustainable and ethical: Reduces environmental impact, and promotes animal welfare.

Financial NeedsFunding Request & Use of Funds:

€3.5 million: €0.5 million CLA, €3.0 million equity round
Funds used for:
HNHMI technology development. Product validation and scaling. Dissemination and IP management. Marketing and advertising.
European manufacturing facility establishment.