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What is BlueInvest Readiness Assistance?

BlueInvest Readiness Assistance is an exclusive coaching programme for high potential EU start-ups and SMEs with innovative and sustainable products and solutions for the Blue Economy.

Businesses and projects selected for Investment Readiness Assistance will receive coaching packages tailored specifically to their readiness levels and business objectives. The programme is impact-driven, with a clear focus on providing business support to help startups and SMEs build capacities for growth and attract investment.

Interested? You can apply by clicking on the button below and completing the dedicated Readiness Assistance application form. The deadline has been extended to 27 of September, 2024.

 

Enter NEW APPLICATION

Please be informed of the following selection criteria to be elligible for the programm: 

- EU headquartered company 

- TRL 4 or higher

- You have an innovative and sustainable product/solution for the Blue Economy

- You cannot be a previous Readiness Assistance Beneficiary

 

For any questions, reach out to us at lu-blueinvest@pwc.lu.

 

How it works

During the first two editions of the BlueInvest initiative, 300 businesses received investment readiness assistance tailored to their business objectives.

For the third edition of the BlueInvest, 100 companies will be selected to benefit from the Readiness Assistance programme. Participants to the programme will: 

  • Receive feedback on their investment readiness level and a set of recommended coaching packages based on their needs analysis.
  • Be matched with a dedicated business coach.
  • Receive targeted assistance from their business coach, who will provide one-to-one coaching sessions over a 3-month period.

 

Available Assistance Packages

AP #1: Pre-assistance discovery workshop 

  • Get to know your coach, discuss the assessment results and receive a first diagnostic of your company’s business dimensions
  • Fine-tune coaching needs and receive a tailored coaching plan with an emphasis on measurable objectives

AP #2: Pitch doctor

  • Develop your pitching presentation
  • Communicate with impact: rehearsals and live feedback.
  • Physical and virtual pitching preparation

AP #3: Internal and sustainability reporting

  • Sustainability reporting framework and tools to measure, track, and disclose your ESG performance in line with EU regulations and investor expectations.
  • Hands-on guidance on integrating sustainability considerations throughout your operations, from carbon footprint assessment to developing a roadmap for emissions reduction and resource efficiency improvements.

AP #4: Operational excellence

  • Verify your company’s value chain from sourcing, to production and distribution
  • Identify and receive support to develop strategic commercial partnerships
  • Assess your current team structure and skillset

AP #5: Market readiness, product & innovation

  • Refine and validate your product fit versus the market needs
  • Review the product’s business model
  • Identify and target reference customers
  • Receive technical and IP mentorship, if applicable
  • Mainly for early-stage start-ups

AP #6: Marketing & growth strategy

  • Refine the communication strategy of your company’s value proposition
  • Analyse key marketing and sales channels
  • Reinforce your lead generation strategy and market segmentation
  • Receive guidance for the identification of potential clients, partners and resellers
  • Obtain an overview of your sales cycle
  • Challenge the user experience journey
  • Master client feedback

AP #7: Improving investment readiness and reaching bankability

  • Essentials of business case with a focus on profitability and revenue-generation potential
  • Challenge key financial indicators for investors’ due diligence (e.g. cash-flows, NPV, ROI, IRR)
  • Develop and finetune your business plan
  • Review and align your financial strategy with your market plan
  • Identify your company’s financing needs

AP #8: Access to finance

  • Define your fundraising strategy (equity, debt)
  • Identify a list of potential investors and other financing sources
  • Review guidelines for the development of documentation for investors
  • Define your approach for short-listing of key leads, meeting preparation and deal analysis
  • Receive support for negotiations and pitch presentation

AP #9: Corporate strategy

  • Refine your company's strategy, vision, and mission
  • Challenge your value proposition and define your Unique Selling Point
  • Verify your business model and finetune your company's goals and KPIs