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The Green Fish Company / Purest Catch

A mission to put trusted tuna on more tables.

  • Fisheries

Company behind project
Purest Catch

United Kingdom



About Us
MALCOLM WILLIAMS - FOUNDER
Originally from St. Helena island and from three generations of tuna fisherman. Prior to leaving his full-time employment at the beginning of 2024 to dedicate his time and focus on The Green Fish Company’s venture, Malcolm had spent the previous 27-years as a Global Enterprise Account Director for a UK-based multi-national. In relation to this venture, he has extensive knowledge of the tuna industry and has spent the past 36-months establishing crucial relationships, laying the foundation for operational commencement and overall business success.

Iain Mahood, COO - 30-years seafood experience. Grew World Wise Foods canned tuna business from £32m → £120m in 10-years.

Mark Tothill, CFO - An ICAEW Accountant. Experienced in start-ups with international reach.

Nicola Kedward, Comm. Director - 15-yrs D2C/B2B sales and marketing experience in technology, retail and sustainable procurement.


Problem we are solving
We’re building a premium canned tuna brand with full catch-to-can ownership, provenance and traceability, and we exist to solve a long-standing breakdown in trust, transparency and nutrition.

Sustainable Impact on Blue Ecconomy
A responsible purchasing choice grounded in mandatory pole & line, FAD-free, low-impact, low-carbon upstream process - underpinning an innovative fresh-to-can, proprietary single-cooked method, laboratory proven to deliver superior nutrition.

TRL
  • TRL 8 - Actual system completed through test and demonstration



Financial NeedsThe company is seeking EUR 2500000 for 28% share to build our proof-point to Series-A scale.
Considered in equity, debt or convertible loan note.
Minimum share: 0.5%.



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What is the BlueInvest Project Pipeline?

The BlueInvest Project Pipeline is a database and showcase of projects, scale-ups and SMEs who are driving innovation and sustainability in the Blue Economy.

The projects featured are innovative, scalable and sustainable business ventures from traditional and emerging sectors of the maritime economy.

The aim is to facilitate connections between projects and investors, helping innovative ventures gain visibility and access to funding opportunities.

 

Want to be featured? 

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Selection criteria

  • Your company is EU-based or from an eligible sea basin region (Georgia, Turkey, Ukraine, Moldova, Montenegro, Albania, Bosnia-Herzegovina, North Macedonia, Serbia, Israel, Egypt, Tunisia, Algeria, Morocco, Lebanon, Syria, Libya, Mauritania, United Kingdom, or Norway)
  • Your project TRL is 4 or higher
  • Your project sector is in one of the 10 blue economy sectors identified for this initiative
  • Your solution has a clear sustainable impact on the blue economy
  • Your project is looking for investment

Back to the Pipeline

What is the BlueInvest Project Pipeline?

The BlueInvest Project Pipeline is a database and showcase of projects, scale-ups and SMEs who are driving innovation and sustainability in the Blue Economy.

The projects featured are innovative, scalable and sustainable business ventures from traditional and emerging sectors of the maritime economy.

The aim is to facilitate connections between projects and investors, helping innovative ventures gain visibility and access to funding opportunities.

 

Want to be featured? 

Login to the BlueInvest community & Submit your project

 

Selection criteria

  • Your company is EU-based or from an eligible sea basin region (Georgia, Turkey, Ukraine, Moldova, Montenegro, Albania, Bosnia-Herzegovina, North Macedonia, Serbia, Israel, Egypt, Tunisia, Algeria, Morocco, Lebanon, Syria, Libya, Mauritania, United Kingdom, or Norway)
  • Your project TRL is 4 or higher
  • Your project sector is in one of the 10 blue economy sectors identified for this initiative
  • Your solution has a clear sustainable impact on the blue economy
  • Your project is looking for investment

Back to the Pipeline

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Country in which the project is being developed and / or implemented. 

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Main blue economy sector the project relates to.

Project TRL

Current technology readiness level of the project.