
Purest Catch
MALCOLM WILLIAMS - FOUNDER
Originally from St. Helena island and from three generations of tuna fisherman. Prior to leaving his full-time employment at the beginning of 2024 to dedicate his time and focus on The Green Fish Company’s venture, Malcolm had spent the previous 27-years as a Global Enterprise Account Director for a UK-based multi-national. In relation to this venture, he has extensive knowledge of the tuna industry and has spent the past 36-months establishing crucial relationships, laying the foundation for operational commencement and overall business success.
Iain Mahood, COO - 30-years seafood experience. Grew World Wise Foods canned tuna business from £32m → £120m in 10-years.
Mark Tothill, CFO - An ICAEW Accountant. Experienced in start-ups with international reach.
Nicola Kedward, Comm. Director - 15-yrs D2C/B2B sales and marketing experience in technology, retail and sustainable procurement.
We’re building a premium canned tuna brand with full catch-to-can ownership, provenance and traceability, and we exist to solve a long-standing breakdown in trust, transparency and nutrition.
A responsible purchasing choice grounded in mandatory pole & line, FAD-free, low-impact, low-carbon upstream process - underpinning an innovative fresh-to-can, proprietary single-cooked method, laboratory proven to deliver superior nutrition.
Considered in equity, debt or convertible loan note.
Minimum share: 0.5%.
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