AETHIC
Founder & CEO
Allard Marx - Started-up a successful Food Co. and turned around an OTC/
pharma co. employing 200 before he was 30. Has consulted for HP, Unilever,
Coca Cola, TIME, KLM, INSEAD, Europcar, ING, Bank of Ireland, Forte Hotels,
Telia, SONY, Cathay Pacific and many others and co-founded The Going Blue
Foundation.
PRESIDENT ASIA - Business Development
Target: Brian Smurthwaite - built brands fast for VC, turned around companies,
and delivered record ebitda in cosmetic brands since early 90's including
colour & make up, skin care, fragrance, hair professional, fashion/retail in both
mass and luxe etc, grew Asia Pac 75% for a 75 year old company in Asia Pac.
Chief Products Officer
Target: Manuel Rios Krauss - Masters Degrees in Environmental Health
Engineering and Business Administration. Ex-Unilever Senior Global Brand
Director Hair Care and Naturals and Sustainability Platform Head Hair Care.
Turned around Sunsilk in Latin America.
Spain has just outlawed shampoo use on its beaches. This is just the beginning. Chemicals which are petroleum-based (non-circular) and also harmful to marine life are not being removed by even the best water treatment. They end up in the ocean and kill marine life. At Aethic we are focusing on ocean-safe personal care products and this is the latest we are developing.
A circular marine bacterium, fermented on a recycled and/or renewable feedstock, to become a bio-surfactant and to perform the active ingredient function in an ocean-safe shampoo.
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